Notes from the Master

National Achievers Congress Chicago, IL

April 26, 2019

Keynote Speech: Tony Robbins

A. Execution Trumps Knowledge

B. Three Keys to Mastery

1. Knowledge

a. Cognitive

b. Understand it

c. Knowing is not enough

2. Emotional mastery

a. Feel it

b. Link to emotional consequences

3. Physical mastery

a. Do it consistently

C. A Person of Influence is a Person of Energy

a. You can only manage what you can measure, measure your energy

b. Reduce bad days to bad hour or bad minutes. This takes practice.

c. Food is a source of energy, NOT THE source of energy.

i. Nobody has energy after Thanksgiving dinner

d. Sleep is not energy.

i. You can sleep awful and not feel energized

e. PSYCHOLOGY is energy

D. The Success Cycle

a. Rich get richer for a reason

b. Complexity is the enemy of execution

c. Momentum will get you anywhere you want to go

d. A big gap exists between results and potential

e. Certainty requires a high level of energy

f. Visualization creates certainty

i. Imagine results with great detail

ii. Own the areas of your life in your mind that you lack momentum

E. Leaders are Readers

a. Skip a meal before you skip reading for 30 minutes per day

b. Reading autobiographies are reading the authors mind/thoughts

F. Become Fully Immersed in your Goals

a. “If you want to take the island, then burn your f*cking boats”

b. Eliminate all excuses

G. People that Have Succeeded Have Failed More Often and Faster

H. When We Fail, We Fail because of Our Lack of Resourcefulness

I. Posture Changes Your Biochemistry

a. The ultimate resource is our emotions

i. Creativity

ii. Commitment

iii. Flexibility

iv. Compassion

v. Determination

vi. Certainty

vii. Connection

viii. Vision

b. You aren’t missing resources, you are missing emotion

c. You have no limits except what you are capable of conceiving

d. We all have an emotional home

i. Worried

ii. Pissed

iii. Playful

iv. Happy

v. Bored

vi. Competitive

J. In Business

a. Who is your ideal customer?

i. When winter comes, who will keep coming back

ii. Market directly to that person

b. Get an irresistible offer

i. Zappos shoes paid for all shipping of orders, even the return shipping if shoes did not fit

ii. Add more value

iii. What are you known for, what is your brand?

K. Leadership is influence

a. Two forces that influence decisions

i. Your mental state moment to moment

ii. Our blueprint and values

L. Visualize

a. People can’t piss you off, you piss you off

b. People may trigger you, but you allow yourself to get pissed off

c. Today’s students are taught to hide from triggers

i. This is bullsh*t as are safe spaces

M. Use More of the Gifts the Creator has Given You and You Will Receive More Gifts

N. Everything You Want to Achieve is Related to a Feeling that You Want to Have

O. CELEBRATE !!!!

a. Don’t play small, this does not lift others up

b. Practice celebrating!

c. Don’t need an excuse to feel good

i. Focus on the reasons to feel good

ii. Society is backwards

1. “I feel bad” = people get sympathy

2. “I’m happy” = people get sent to the funny farm

d. Sound is a part celebrating

P. Emotion is created by motion

i. Sound

ii. Posture

iii. Movement

iv. Doesn’t matter what you have, it matters how you move

Q. New Results

a. Require new actions and behavior

b. What state am I in?

i. Depends on your state

1. Mean people can be nice

2. Nice people can be mean

R. Don’t Negotiate with Yourself

a. Fasting is easier than dieting because there’s no negotiation on food

S. Action

a. Change Physiology = Change state

b. Change focus = Change state

i. Focus = feeling

ii. Focus = reality, though what you perceive to be reality is not necessarily true

iii. We are controlled by how we perceive life

T. Shape New Habits

a. We tend to focus on what is missing

i. You cannot sustain happiness focusing on what’s missing

b. Money magnifies who you are

c. Firewalk

i. Focus on hot coals, or focus on how it feels on the other side

U. Change other peoples state

a. Ask questions to change other peoples state

i. Imagine/Reflect on these

1. What are you proud of?

2. What are you grateful for?

3. How do you feel?

4. How are you feeling?

5. What is something you did that was funny?

6. What is one of the most romantic/sexual/sensual moments of your life?

7. What is something that excites you?

ii. Better questions = Better answers

1. How can I lose weight ? vs How can I lose weight AND enjoy it?

V. High Energy = High thinking Patterns

a. Clarity is POWER

i. What does an extraordinary life look like for you at the next level?

1. Think about 3,6,9 months out

ii. What’s preventing you from making it happen?

iii. What needs to shift? What actions can you take to change it?

iv. What are 1-2 of most stressful thoughts that consistently show up in your life?

v. What does it make you feel or do?

vi. What triggers them?

W. Two Master Skills to Master Your Life

a. Master the Science of Achievement

i. Money

ii. Mentors

1. Study the best

2. What’s wrong is always available but so is what’s right

iii. Body

iv. Three Forces of Creation

1. Focus

a. Absolute clarity & commitment

b. Energy flows and focus

c. Reticular Activating System (RAS)

i. You see what you focus on

2. Massive Action

a. Effective execution

b. Fail & recalibrate

i. Like a baby walking

c. Having a wrong strategy is f*cked

i. Walk east to see a sunset will never work

d. Find a mentor

3. Need grace

a. Guidance

b. Luck

c. The more you acknowledge grace, the more it flows

b. Master the Art of Fulfillment

i. Success without fulfillment is the ultimate failure

ii. What is fulfillment for my signature/blueprint?

iii. Pleasure vs pain

1. Make not achieving more painful than fear of failure

2. Get in the habit of making sure you are filling your cup of happiness as you fill others

a. On an airplane, put the oxygen mask on yourself first, then help others

X. Full Immersion is How You Learn

a. Learn Spanish by fully immersing in the culture

Y. State of Being

a. Beautiful State = Peak State = High Energy

b. Suffering State = Low Energy

c. Your friends define who you are

d. Living a beautiful life is a choice

Z. Choosing a Beautiful Life

a. Make the Choice/Decision

i. Life is too short to suffer

ii. Decide NOT to live in a suffering state

iii. Reasons come first, answers come second

iv. Write it and decide it

1. Write two letters to people you respect and explain to them how you are going to live your life

b. Anticipation is power

i. Leaders anticipate, losers react

ii. Anticipate what will put you in a sh*tty state

1. Recognize these coming and stay in a beautiful state

c. 90 Second rule

i. Give yourself 90 seconds to feel the emotion and then get back to a beautiful state

ii. End suffering state as it arises

iii. Recognize tension

iv. Suffering state to happy state is difficult to transition to

v. Suffering state to grateful state is achievable faster

AA. Trade Expectations for Appreciation

a. Expectations of others lead to resentment